Instagram Algorithm Changes in 2026 — What Kenyans Need to Know

Instagram\u2019s 2026 update massively favors Reels over feed posts. Here\u2019s what changed and how to ride the wave.

Reels-first ranking

Posts that don\u2019t feature video are deprioritised in the Explore page.

Engagement signals matter more

Saves and shares now weigh ~3x more than likes. Aim for share-worthy content (tutorials, controversial takes, beautiful visuals).

How to boost a slow start

If a Reel hasn\u2019t taken off in the first 6 hours, it likely won\u2019t. A small early views boost can re-trigger the algorithm.